[countdown format="dHMS" date="25 May 2023" hour="18"]
Unlock Rab
For new knowledge and experiences!
The Unlock Rab conference hosts the best from the IT industry for the second year in a row. The novelty is the rebranding we did compared to last year, so we replaced the previous name “Rab web conference” with “Unlock Rab” (Unlock Rab for knowledge & experience).
In addition to expert lectures, in the field of full stack and digital marketing, there are panels, interviews and keynotes with attractive experts from the IT industry at attractive locations on the island of Rab. View our program and book your ticket for an unforgettable experience of knowledge, entertainment and networking.
Why you should attend
Women bikers closing party
On the third evening there will be 100 women bikers at our closing party.Boat Trip
Last day of the conference is reserved for a boat trip around the island, swimming and sunbathing.Music Concert
On the third evening of the conference we will be entertained by the famous CRO pop star - JoleGreat Speakers & Networking: Get ready for an unparalleled experience of quality lectures and networking on stunning locations that will inspire you to take your expertise to the next level. Connect with fellow professionals in the industry and gain valuable insights that will stay with you long after the conference has ended.
Women Bikers Closing Party: The conference will come to a close with an epic celebration featuring 100 badass women bikers who will join us for the closing party. You won’t want to miss this one-of-a-kind event that celebrates the power and passion of female riders from all over the world.
Boat Trip: On the last day of the conference, we’ll set sail for a boat trip around the island where you can soak up the sun, take a refreshing swim in crystal-clear waters, and enjoy the stunning natural beauty of Rab from a unique perspective. This adventure is the perfect way to unwind and recharge before heading back to reality.
Music Concert: The third evening of the conference will be a night to remember as we enjoy a music concert featuring the famous Croatian pop star, Jole. Let loose and dance the night away to his electrifying beats while connecting with fellow attendees and making unforgettable memories that will last a lifetime.
40+
Speakers
200+
Tickets
Schedule
Thursday, 25/05/2023
20:00
Opening by Belfry of St. John (Music & Surprise Guest)
Belfry of St. John
this marks the beginning of a new season on the beautiful island of Rab. The event takes place in the historic Belfry of St. John, a magnificent tower that has been standing tall for centuries.
Guests are invited to enjoy a delightful catering service featuring an array of delicious dishes and drinks, while being entertained by live music performances. The beautiful ambiance of the Belfry of St. John, with its panoramic views of the island, creates the perfect setting for an unforgettable evening.
Whether you're a local resident or a visitor to the island, this event is a fantastic opportunity to celebrate the start of a new season and to connect with others in the community. Come and join us for a night of fine dining, live music, and good company in the enchanting atmosphere of the Belfry of St. John.
Friday, 26/05/2023
09:00
Registration
Hotel Imperial
Our friendly staff will be there to assist you with the registration process, answer any queries you may have, and guide you through the event schedule.
The event creates a welcoming and relaxed ambiance to kick-start your day and prepare for the exciting events ahead. It's an ideal chance to network with fellow attendees and forge valuable relationships that will last beyond the conference.
09:30
Direction of C# language evolution
Hotel Imperial
In which direction is C# evolving? We’ll examine important features of C# 11, and also features that will come in future versions of this languages. A demo is the best way to learn C# features, so we will spend a lot of time in Visual Studio examining new C# features. A new version of C# is released every November, so the question is how does this rhythm of releases affects this language. We’ll examine which other languages are influencing C# and its evolution.
Marketing to Machines
City Cinema Rab
As marketers and advertisers, we spend time and energy crafting our content, our ads, and our messaging. We try to convince people to believe our stories, prefer our brands, click our listings, engage, and convert. But people are only part of our audience. Increasingly, they’re not even the biggest part. Maybe they’re not even the most important part. Because to reach those people – to gain access to an audience and a market – we need to first convince systems, search engines and social sites that our brands and our content are a good fit. We need to market to machines. Schema.org gives us access to a rich language for doing that, but barely anybody’s going beyond the basics. They’re chasing rich snippets and fancy search results, but missing the bigger picture. To access tomorrow’s markets, you’ll need to level up your structured data game. You’ll need to understand how to visualize connected data, build sophisticated entity graphs, and think like a search engine.
10:00
Video chat with Augmented Reality
Hotel Imperial
The research and development of the Augmented Reality technology, as well as designing the most useful and effective use-cases for it, have been extremely popular topics among the IT experts in the last several years. Although the gaming world has mostly focused on Augmented Reality applications for smartphones (such as Pokémon GO app), the business world is increasingly turning to smart glasses as the most effective means of using Augmented Reality in the valorous industries. Encouraged by that, this lecture will start with a brief introduction of the concept of Augmented Reality, where it is currently used in the business world, and how Augmented Reality glasses found their place in the whole story. In the main, technical part of the lecture, we will go through the technologies are used for the development of Augmented Reality applications and, though the code examples, we will see how to create a functional video chat application that can be used on a large number of currently popular smart glasses.
Minimizing migrations and replatforming risks
City Cinema Rab
"Learn from my mistakes and learnings;
having done 40+ migrations and replatformings with a lot of learnings, a hands on talk on how to minimise your SEO and business risk. And learn what questions to ask and requirements to set."
10:30
Coffee Break
Hotel Imperial
Take a well-deserved break from your busy schedule and join us for a relaxing coffee break. This is the perfect opportunity to recharge your batteries, catch up with colleagues or friends, and enjoy a hot cup of coffee or tea.
We provide a comfortable and inviting space for you to unwind and chat with like-minded individuals, whether you're attending a conference, a meeting, or simply need a break from your day-to-day routine. Our friendly staff will be on hand to ensure that you have everything you need, whether it's a fresh cup of coffee, a selection of teas, or a delicious snack.
And while you're here, why not take advantage of the opportunity to network with fellow attendees? You never know who you might meet or what ideas might be sparked over a cup of coffee.
10:45
No user left behind
Hotel Imperial
Learn about accessibility in 20 mins what took Emanuel around 120 hours of research effort. Namely, how to incorporate accessibility in the design process of your agency in an efficient way. Emanuel has done it all: Starting from ralling up the support of company stakeholders, to creating checklists and tools to spreading that knowledge in the organization. And he’ll showcase it with real-life examples. Listen to/Attend his talk and level up your accessibility game.
Revolutionising Digital Marketing with Edge Computing
City Cinema Rab
In this presentation, we explore the potential of edge computing to transform the digital marketing landscape. Edge computing enables data processing, analysis and response rewrites at the edge of the CDN network, using data contains within the Edge itself. This approach significantly reduce latency and improves response times. By harnessing the power of edge computing, digital marketers can deliver more personalised and engaging experiences to their customers, while also optimising their marketing campaigns in real-time.
Edge Compute can give you almost unlimited power to manipulate and change user requests, allowing changes to be made outside the origin server. We'll discuss the latest trends and use cases in edge computing for digital marketing, including how it can be used for redirects, content rewrites and data collection. We'll also cover the key challenges and considerations for implementing edge computing in a marketing context, such as aligning Edge development with developer workflows, code management and commercial cases for adopting Edge compute within your organisation. This presentation is ideal for digital marketers, company leaders and any one interested in the latest technologies driving innovation in the marketing industry.
In summary, this presentation will highlight the benefits of using edge computing in digital marketing and how it can help businesses to stay ahead of the curve in an increasingly competitive market. Attendees will gain insights into the practical applications of edge computing in marketing and leave with a better understanding of how this technology can help to drive business success.
11:15
Collaborating More Effectively with Pull Requests: Strategies for Success and Psychological Considerations.
Hotel Imperial
We will explore best practices and strategies for optimizing collaboration through the use of pull requests. There are psychological and social factors that influence code review and pull request approval, including the role of empathy, communication, and trust. Attendees can expect to learn about effective strategies for managing pull requests in large codebases, creating pull requests that are clear and easy to review, and resolving conflicts and disputes that may arise during the pull request process. The topic also covers the use of data and metrics to track pull request performance and identify areas for improvement.
Don't put all eggs in one basket - digital marketing channels
City Cinema Rab
"Every channel counts
- ecommerce funnel
- how to find the right one?"
In the world of ecommerce, it's essential to have a solid sales funnel that can guide your customers from initial interest to final purchase. However, with so many different funnel options out there, it can be challenging to find the one that's right for your business.
In this informative session, you'll learn about the different stages of a successful sales funnel and the various funnel strategies that can be used to optimize your customer journey. From awareness to conversion, we'll explore the steps you need to take to find the perfect funnel that works best for your business.
11:45
Software Development Career Paths: Essential Skills, Strategies, and Tips for Advancing Your Career
Hotel Imperial
Get essential insights and practical advice on how to advance your career as a software developer. The talk will cover the critical skills, strategies, and tips required to build a successful career in software development. Attendees will learn about the different career paths available for software developers, including technical and non-technical roles, and how to choose the path that aligns with their strengths and interests. The talk will also cover the soft skills necessary for success in the industry, such as communication, teamwork, and leadership, and how to cultivate these skills throughout your career. Whether you are a seasoned developer looking to take the next step in your career or a new developer just starting, this talk will provide valuable insights and advice to help you succeed.
Automate and conquer! Email marketing & Marketing automation
City Cinema Rab
"In my presentation, we will dive deep into the world of email marketing and specifically email automation with special emphasis on unique email drips.
Why email marketing is a must-have in the current uncertain times and how can we utilize it to save on our budget and our time? Why you just can't afford to not have your email marketing on point?
We will learn how email marketing can be super efficient and bring us a huge return on investment if we automate it - what are automated email campaigns and which are the most successful, which ones are absolutely indispensable? What is a mailing drip, how and why do we use it? We will take a look at one of the best email marketing case studies from Red Orbit, where we achieved incredible results with a complex mailing drip and precise segmentation of subscribers. Then we will take a look at our process, how to construct a unique mailing drip, how to implement it and what to look out for to get the best results possible.
We'll also take a look at some classic automated campaigns that can bring us the best results with minimal effort."
12:15
Lunch break
Hotel Imperial
Take a well-deserved break and refuel your energy with our lunch break. This is the perfect opportunity to take a break from the day's activities and indulge in a delicious meal. Enjoy a range of mouth-watering dishes, specially prepared by our talented chefs, using the freshest ingredients.
During the lunch break, you can relax and chat with your fellow attendees, share ideas, and network. This is a great opportunity to connect with others and build relationships that can last long after the event.
Don't miss this chance to recharge and enjoy a delicious meal. Join us for our lunch break and make the most of your time at the event.
14:00
Digital Markets Act & Telecoms 3.0
City Cinema Rab
In our interconnected world, where technology and communication shape the way we live, work, and connect, these two regulatory initiatives hold immense significance.
Digital markets play a crucial role in our modern economy, and the Digital Markets Act aims to address the challenges posed by dominant platforms, promote fair competition, and safeguard consumers' interests.
14:30
One-on-one: where are IT salaries going?
- Moderators:
- Dragan Petric
Get up close and personal with our expert panelists in this one-on-one session focused on the future of IT salaries. Our panel of industry insiders will discuss the latest trends and projections for IT salaries, providing invaluable insights into where the industry is headed. This session is perfect for anyone looking to stay ahead of the curve and make informed decisions about their career. Whether you're an IT professional, a hiring manager, or simply interested in the industry, you won't want to miss this exclusive opportunity to learn from the best. Our panelists will delve into the factors driving IT salaries, including changes in technology, shifting demographics, and the impact of global events. They'll share their predictions for the future and offer tips on how you can maximize your earning potential in this ever-changing landscape.
15:15
Coffee Break
City Cinema Rab15:30
Super educators – catalysts of the digital future
- Moderators:
- Kristina Ribarić
How to get young people to love learning and knowledge with an innovative approach, using new technologies? How to make them fall in love with the educational process with a creative approach and dedication? How to transform 100 young people in a short period of time when it comes to creating a connection between learning and entrepreneurship?
16:15
From technological idea to business knockout
- Moderators:
- Bojan Mušćet
Bringing a technological idea to life is no easy feat, but turning that idea into a successful business is a whole different ballgame. In this session, we'll explore the journey from technological idea to business knockout and offer practical insights on how to turn your idea into a thriving venture. Our panel of seasoned entrepreneurs and business experts will share their experiences and strategies for transforming a technological idea into a successful business. We'll discuss the key steps involved in this process, from ideation and market validation to product development and fundraising. We'll also delve into the challenges that come with starting and scaling a business, including competition, talent acquisition, and market trends. Our panelists will share their advice on how to navigate these challenges and stay ahead of the game. Whether you're a startup founder, a tech enthusiast, or simply interested in the world of entrepreneurship, this session is not to be missed. Get ready to learn from the best and gain the knowledge you need to turn your technological idea into a business knockout.
19:00
Visit to the House of Rab cake
House of Rab CakeSaturday, 27/05/2023
09:30
Understanding WebSocket: Overview of the WebSocket protocol and its benefits.
Hotel Imperial
Comprehensive overview of the WebSocket protocol which will cover the basics of WebSocket, including how it enables bi-directional communication between a client and a server over a single TCP connection. It will also explore the benefits of using WebSocket, such as reduced latency and improved scalability, compared to traditional HTTP-based solutions.
Furthermore, the use cases of WebSocket will be discussed, such as chat applications, real-time notifications, and online gaming. The session will also cover some best practices and potential challenges to keep in mind while working with WebSocket. By the end of the talk, developers will have a better understanding of how to leverage the WebSocket protocol to create more responsive and interactive web applications.
Useful e-commerce reports in Google Analytics 4
City Cinema Rab
Reports are an indispensable part of digital work, but too often they serve us to justify what we do, rather than as help in digital promotion and sales. In his lecture, Robert will show some examples of e-commerce reports and new metrics brought by Google Analytics 4, as well as reveal the ingredients that make up a good report.
10:00
Building a frontend cutting-edge visual code platform for BlockChain 4.0
Hotel Imperial
Tomorrow’s blockchain, ready today. An open, scalable, fast and secure platform for decentralized applications. Designed for developers across business and consumer solutions, The Web3 platform which transfers at “ludicrous speed” with best-in-class security and operating costs. Now, with visual-code editor + developer-ready marketplace.
The data-driven way to grow an e-commerce?
City Cinema Rab
The root of sustainable growth is having customers who buy and evangelize your company. However, surveying all the visitors and customers does not show why the customers buy. To decipher this, you have to blend qualitative research with quantitative one. Valentin has >16 years in eCommerce and has helped companies big and small to level up their understanding of how customers make decisions to help marketers make better decisions. Learn about RFM, Jobs to be done, and how to unpack customer feedback in this episode with Valentin.
10:30
Coffee Break
Take a well-deserved break from your busy schedule and join us for a relaxing coffee break. This is the perfect opportunity to recharge your batteries, catch up with colleagues or friends, and enjoy a hot cup of coffee or tea.
We provide a comfortable and inviting space for you to unwind and chat with like-minded individuals, whether you're attending a conference, a meeting, or simply need a break from your day-to-day routine. Our friendly staff will be on hand to ensure that you have everything you need, whether it's a fresh cup of coffee, a selection of teas, or a delicious snack.
And while you're here, why not take advantage of the opportunity to network with fellow attendees? You never know who you might meet or what ideas might be sparked over a cup of coffee.
10:45
Implementation of the Meta Workplace solution at McDonalds - a view "under the hood"
Hotel Imperial
How to apply a microservice serverless architecture to implement an enterprise solution that needs to be integrated with 2000+ Meta Workplace instances and replicate content in real time from one to all other instances? Why was this architecture chosen, what resources are used in Azure and what should have been taken into account when setting up the architecture? We will answer all these questions in this lecture and touch on other related areas (Azure Functions, cost optimization, Git setup, etc.).
Does Google know your shoe size? And other creepy targeting to win business from your competitors
City Cinema Rab
In 2016, aged just 24 years old; Tanesha co-founded Armchair Marketing, taking just three months to acquire multiple well-known, international brands such as Toyota, Autotrader, Lexus and more to her PPC portfolio. Multiple-award winning experience in Google PPC & social media - Multi +100% account growth increases. Experience in 9 countries, with over 18,500 locations targeted. 3.5 million key phrases under her management. Regular speaker at some of Europe’s largest SEO & PPC events.
11:15
Building on Edge of the Web
Hotel Imperial
Developers can build on the edge of the web easier than ever before. World of IT is constantly
shifting in various directions, edge compute is not a new idea, but the world is finally ready to
appreciate distributed technologies. In this talk, I want to explain what edge computing is and
how developers can harness the power of edge technologies. Every application that we build
has two components, compute (we need to run code somewhere) and data (our code is usually
working on some data). We can place compute and data on client, server or combination of
both. Every path that we take while building applications has its pros and cons. In most cases,
we are optimizing to minimize latency. There are other options, our compute and even data can
live on the edge, closer to users. This shift of paradigm enables us to build truly performance
driven distributed applications and new kinds of digital experiences for users.
Google Ads Evolution
City Cinema Rab
For anyone wanting to max out opportunities led by some recent and some not so recent events in the industry starting with compliance and enriched with the advent of a multitude of integration options (1st party). Get to know the processes, methods and stack needed to be on top of the performance PPC and Analytics game. There will be mentions of APIs, Machine Learning, algorithms but all will be used in a highly practical case context.
11:45
Machine learning from a web developer's perspective
Hotel Imperial
Do you recognize yourself in the following sentences: „I am a back-end (or full-stack) developer that prefers working with .NET. Everything I can solve with code-first approach, I will, and Python code makes me uncomfortable. “
Well, good news people! Python isn't the only option. This lecture will give you a quick demo of handling machine learning problems in ML.NET, Microsoft's open-source platform for building machine learning models. Join us for quick dive into ML and to solve the mystery if the picture shows a chihuahua or a blueberry muffin.
How to feel calmer, more productive and more confident in busy, distracted worlds
City Cinema Rab
In this inspiring and informative talk, Kirsty will give practical techniques to help teams improve their focus in our busy, distracted worlds. When we understand how and when we do our best work, we can reverse engineer better ways for us to maximise our output, whilst protecting our energy and increasing our confidence
12:15
Lunch break
Hotel Imperial
Indulge in a savory meal and recharge your energy with our lunch break. Take a break from the day's activities and enjoy a range of mouth-watering dishes, specially prepared by our talented chefs using the freshest ingredients.
During the lunch break, take the opportunity to relax and socialize with fellow attendees, exchange ideas, and network. It's a perfect chance to make connections and build relationships that can last beyond the event.
Don't miss out on this chance to rejuvenate and savor the delicious food. Join us for our lunch break and make the most out of your time at the event.
14:00
The business model of a generation Z: TikToker
City Cinema Rab
TikTok is a rapidly growing social media platform that has exploded in popularity in recent years, particularly among Generation Z. With its short-form, creative videos and easy-to-use interface, it has become a breeding ground for new, young talent looking to make a name for themselves on the platform.
Many of these TikTokers have built large followings and have turned their social media presence into a full-time career. But what exactly is the business model of a TikToker, and how do they make money?
In this guide, we explore the various ways in which TikTokers can monetize their content, including brand sponsorships, product endorsements, and merchandise sales. We also take a closer look at some of the strategies and tactics that successful TikTokers use to grow their audiences and engage with their followers.
14:30
Rab and digital nomad tourism
- Moderators:
- Petar Štefanić
In this session, we will delve into the opportunities and challenges that digital nomads represent for the tourism industry on the island of Rab. We will explore how the island's stunning natural beauty and strong digital infrastructure have made it an attractive destination for digital nomads.
Our panel of experts will share their insights on how to support this growing trend and take advantage of the opportunities it offers. We will examine the steps that need to be taken to ensure that the island of Rab remains an attractive destination for digital nomads, including investing in digital infrastructure, promoting local businesses and communities, and creating an environment that supports remote work.
15:15
Coffee break
City Cinema Rab15:30
Are we innovative on the global IT scene?
- Moderators:
- Petar Štefanić
Join us for a thought-provoking discussion about Croatia's position on the global IT scene. In this session, we'll explore the question "Are we really geniuses on the global IT scene?" and examine the factors that have contributed to Croatia's success in the industry.
Our expert panelists will share their insights on Croatia's unique strengths and challenges, offering valuable perspectives on the country's place in the global IT landscape. We'll discuss Croatia's top talent, innovative startups, and emerging technologies, and explore how these factors have propelled the country to become a rising star in the industry.
But we'll also take a critical look at the challenges facing Croatia's IT industry, including talent retention, funding, and competition from other global players. We'll examine the steps that need to be taken to ensure Croatia remains competitive and continues to produce world-class talent.
16:15
Obrazovanje – ludom radovanje
- Moderators:
- Aleksandra Brmbota
Fakultet vs. Karijera u uvjetima digitalnog društva. Isplati li se učiti i sjediti uz knjigu ili vrijeme koristiti uz alternativne načine stjecanja prihodovnih vještina i znanja? Koje su to vještine i znanja? Jamči li danas diploma jednaki uspjeh kao i prije 10, 20 ii 30 godina? Vrijedi li više propali projekt ili diploma FER-a ili FOI-ja?
22:00
Closing party - JOLE concert and MOTO TRIP CROATIA womens party in downtown
Fast Ferry Catamaran Mooring Place
Get ready for an unforgettable night to celebrate the end of the event! Join us for the Closing Party, featuring a thrilling JOLE concert and a Moto Trip Croatia women's party in downtown.
Dance the night away to the vibrant beats of JOLE, one of the most popular Croatian singers, and enjoy a memorable experience with your fellow attendees. The party will also feature a Moto Trip Croatia women's party, where you can connect with other women and celebrate your passion for adventure and travel.
This is the perfect opportunity to let loose, have fun, and create lasting memories with new friends. Don't miss out on this exciting event, and join us for the Closing Party to end the event in style!
Sunday, 28/05/2023
10:30
Boat trip around Rab
Eros Boat Tours
Experience the beauty of Rab from a whole new perspective on our all-day boat trip around the island. Sit back, relax, and enjoy the stunning views as we sail along the crystal-clear waters of the Adriatic Sea.
As we journey around the island, you'll have the opportunity to explore hidden coves, swim in secluded bays, and soak up the sunshine on pristine beaches. Our knowledgeable guides will share fascinating stories about the island's history and culture, providing a unique insight into this magical destination.
And when it's time for lunch, we'll stop at a picturesque fishing village where you can sample delicious local cuisine and indulge in a refreshing drink or two. After lunch, we'll continue our journey around the island, taking in more breathtaking views and enjoying the company of fellow travelers.
This boat trip is the perfect way to escape the hustle and bustle of everyday life and immerse yourself in the natural beauty of Rab. So why not join us for an unforgettable day out on the water? Book your spot now and get ready to make memories that will last a lifetime.
Speakers
Moderators
SPONSORS
CONFERENCE FRIENDS
Our Partner
inOrbitX track – digital marketing
inOrbitX is a little brother of inOrbit, largest regional conference on digital marketing in Slovenia, that we proudly organize for Rab Web Conference. We wish to join forces to give the best experience in the magnificent venue on Rab Island. As with inOrbit, inOrbitX will bring you the brightest digital marketing minds, local and international, give you the latest news and tricks from digital marketing world and push your digital marketing performance to a whole new level.
Speakers / Panelists
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